From me at PJ Media:
Consider what kind of person would pretend to be a military veteran. The loser-fakes know that military service affords real veterans a certain amount of respect and social status. The loser-fakes wish to replicate that status in their own, necessarily empty lives, so they pretend to be veterans. Now, the average functioning human being would not be able to do this, since the guilt of knowing you’re a fake would negate any pleasure derived from being thanked for your service. The loser-fakes are rather untroubled by this.